As an independent insurance agency, our goal is to provide risk management and financial solutions for your personal and commercial needs. Rathbun Insurance will assist you in managing and planning for potential risks. As professionals, we assess your needs and offer you a variety of insurance products to choose from including homeowner's insurance, car insurance, health insurance, life insurance, and business insurance.

Risk management advice, whether it is in response to an insurance claim or general question, is the most important value we offer you.

We work hard to build a trusted relationship with our customers. We strive to make you feel both comfortable with and confident in our abilities by serving as your trusted partner in reviewing coverage options available to you. We want you to have the confidence in us that your parents may have had and that your children will have. We are an organization dedicated to our customers. We seek out the best companies that offer the appropriate coverages at a fair price.

Where We Are

Offices in Michigan

We are located in Lansing, Michigan.

Rathbun Insurance History

Rathbun Insurance was founded by two Rathbun brothers, Jack and Jim, in 1956. The agency began with no customers and one company contract, but steadily grew through referrals as a result of their exceptional customer service. John Keel joined the agency in 1965 and retired as President after 53 years in 2018. John was instrumental in the growth of Rathbun Insurance and we will always remember him as an innovative and brilliant salesman who assisted in laying the groundwork that the agency still operates on today.

Jack and Jim's brother, Gene, joined the agency to perform inside underwriting work in 1966. Subsequently, Jim left the firm to become CEO & President of The Insurance Company of the West. Jack retired in 1989 and Gene in 1996. Both Jack and Gene solidified the importance of the agent-customer relationship. We still oftentimes reminisce on stories from long-term clients of when Jack or Gene came and sat at their kitchen table. To truly get to know our clients not only as a policyholder, but as a human being. We continue to cherish providing that service to our current insureds.

In 1968, Rathbun Insurance moved the business to its present location at the corner of Pine and Saginaw in Lansing. In 1983, Gene's son, Paul, joined the agency as a personal and commercial lines producer. He became a partner in 1990 and was the President at the time of his passing in 2021. Paul was instrumental in preserving the second-generation legacy of Rathbun Insurance.

Larry Pingel joined the agency in 1996 as a personal lines producer and joined the ownership team in 2008. He retired in 2019. David Finkbeiner joined Rathbun Insurance in 2012 as a personal and commercial lines producer after a career in the food service industry owning a high-end dining restaurant. He joined the ownership and management team in 2018 and currently serves as Vice President.

The third generation of Rathbun Insurance officially began in 2014 when Gene’s grandson, Ben, joined the organization as a personal and commercial lines producer. Ben joined the ownership team in 2019 and assumed the role of President in 2021. 

"We like to think of ourselves not as salespeople selling insurance," says Ben, "but as advisers assisting others in buying insurance. Sure, we have competitive rates - but most people do not know a great deal about insurance and count on their agent to know them, educate them, and assist them in making smart purchasing decisions when it comes to consultative risk management."

Rathbun Insurance is well positioned for the future due to its reputation in the community, its tradition of being involved in civic events and activities and its representation of many insurance carriers with strong claims service and competitive products. They have served on agency advisory councils for many of the carriers they represent and have proudly earned Presidents Club, Outstanding Agent Designations and Exceptional Agent Designations with various carriers. Rathbun Insurance was also selected by the Insurance Journal as one of the top six companies to work for in the United States and by Principal Financial Group as one of the top ten agencies nationwide providing financial security to its staff.

All in all, the odds are with Rathbun Insurance to continue it’s tradition of excellence.