We are incredibly proud to share that two brand-new Rathbun Insurance billboards have gone live right here in Lansing—one on the city’s north side and the other on the southwest side. These billboards are more than just advertisements—they are a symbol of our deep commitment to serving our neighbors, friends, and families who are Limited English Individuals (LEI).
Each billboard proudly features the phrase “Everyone Deserves Options” translated into 11 different languages, reflecting the diversity of the community we’re honored to serve. It’s a visual
reminder of a belief that sits at the core of who we are as an agency: language should never be a barrier to understanding and accessing insurance.
This campaign is made possible through our ongoing partnership with 7C Lingo, a locally based organization dedicated to connecting cultures and beliefs through language, training, and professional development services. Since 2007, 7C Lingo has helped bridge communication gaps for people from all walks of life, and we’re grateful to lean on them for translation services that allow us to communicate more effectively with LEI clients.
If you or someone you know prefers to communicate in a language other than English, we invite you to call us. With the help of 7C Lingo, we can have a conversation with you in the language you’re most comfortable with. Whether it's Spanish, Arabic, Burmese, or any languages, we’re ready to meet you where you are—linguistically and culturally.
A few years ago, one of our incredible interns at Rathbun conducted a meaningful project that brought attention to a common but concerning practice: bilingual children, sometimes as young as kindergarten, often act as translators between their parents and insurance professionals. As Rathbun Insurance President Laura Stoken has said, “I would never expect my 12- or 14-year-old to serve as a go-between for major financial decisions—and neither should any parent have to, simply because of a language barrier.”
These billboards represent another step in our agency’s mission to be part of the solution. As an independent insurance agency, we have access to a wide range of carrier options to help you make informed decisions that fit your needs and your life. Everyone deserves the right tools and information to manage risk—and everyone deserves to receive those tools in the language they understand best.
We believe Being There Matters Most—and being there starts with listening, connecting, and building trust across cultures and languages.
Have you seen the billboards? Let us know! And if you or someone you know needs help navigating insurance, we’re just a phone call away.
