Rathbun Insurance is proud to share that our CEO, Ben Rathbun, recently served as a panelist for the Lansing Regional Chamber of Commerce Grow Series: Local to Lansing. This engaging panel, titled “How Local Businesses Grow and Thrive,” brought together Lansing-based small business leaders to share real-world insights on building sustainable, successful companies rooted in the community.
Ben joined fellow Lansing Regional Chamber Outstanding Small Business Awards alumni, including Tiffany Dowling of M3 Group and Tico Duckett of Duckett Brothers Distributing, for a thoughtful discussion centered on growth, resilience, and long-term sustainability. Together, the panelists shared lessons learned from building businesses that not only succeed, but continue to evolve while staying deeply connected to Lansing.
During the conversation, Ben spoke to the reality that business transitions often require difficult decisions. Drawing from Rathbun Insurance’s experience as a third-generation agency, he shared how pivotal moments have required balancing strategic change with continuity. He emphasized the importance of staying grounded in core values, communicating openly with both team members and clients, and approaching change with intention rather than urgency.
The discussion also highlighted the critical role that local relationships and partnerships play in long-term success. Ben shared how engaging with community organizations, building strong networks, and collaborating with other local businesses have been instrumental in Rathbun Insurance’s growth. These relationships not only create opportunity, but also strengthen resilience and reinforce a shared commitment to the Lansing community.
For entrepreneurs looking to start or grow a business in Lansing, Ben encouraged active participation in the local business ecosystem. From attending events to seeking mentorship and building authentic connections, he reinforced that success is often rooted in showing up and engaging with the people and resources around you.
When asked about longevity and sustainability, Ben shared that building a business that lasts requires more than growth alone. It takes consistency, adaptability, and a long-term mindset. At Rathbun Insurance, that means investing in people, planning for future leadership and generational transitions, and remaining flexible in an ever-changing industry.
We are grateful to the Lansing Regional Chamber of Commerce for hosting such a meaningful conversation and for continuing to support the growth of local businesses. At Rathbun Insurance, we are proud to be part of a community that values connection, collaboration, and long-term success, and we remain committed to living out our mission: Being There Matters Most.